Colleen Elizabeth Social Co. | Small Business Social Media Marketing

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Best Social Media Apps to Use in 2022

There are so many social media apps out there - here are the four that are mainstays on my phone for creating, editing, and planning content.

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Scheduling Content:

I use @latermedia to schedule all my posts for my clients on Instagram, Facebook and Pinterest. You can save captions that you’d want to use again, you can look up hashtags in your niche, you can schedule across multiple platforms at the same time. The analytics tool is also great. I feel like I’m just getting started with Later and all it has to offer but so far I love it!

Creating Content:

@canva I think this one doesn’t really need an explanation??? I love Canva. At first it was overwhelming because I truly am not a graphic designer but Canva helps you with templates and user friendly features. I create all of my stories, pins and any graphic I need in Canva. Obsessed.


Planning Content:

@goodnotes.app I’ve been using Good Notes for years now. I use it on my iPad but I have it on my phone too. It contains my monthly, weekly and daily calendar. I use @flourishplanner templates 🙌🏻 I take notes for clients, plan out content, and keep myself on task with my to-do lists. It’s the best.


Editing Content:

@inshot.app is what I use to edit all my reels and TikTok’s. Sometimes I use Instagram to edit reels but InShot is great to get in all the little details. And then you can save the videos on InShot and use them across multiple platforms. You never have to worry about instagram losing your reel drafts. I’ll talk a little bit more about photo and video editing in future posts!!


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